Haigh Woodland Park
Campaign Proposal · May 2026
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Haigh Haigh
Woodland Park
Social Media · Video Campaign
Campaign
Proposal.
May 2026
Prepared for
Haigh Woodland Park
Presented to
Lauren Butler
Presented by
Louie-Jay Oakley
Deadline
End of June 2026
Haigh Woodland Park aerial
20+
Deliverables
4wk
of Content
1.5
Shoot Days
Haigh Hall
Haigh Woodland Park · Wigan · 250+ acres
One of Wigan’s greatest assets. And not enough people know it yet.
01, The Opportunity
Haigh deserves content as good as the park itself
Haigh has incredible variety, real character, and something genuinely for everyone. The challenge is not the park. Not enough people know what’s actually there.
“I didn’t know that was there. We need to go.”
That’s the reaction this campaign is built to create, short-form social videos designed to stop the scroll and turn curiosity into a visit.
5
Core Videos
10
Photo Posts
7+
Bonus Reels
4wk
of Content
02, Our Approach
A campaign, not a collection of clips
The difference between good content and content that works is intentionality. Every video is planned with a specific audience, format, and outcome in mind.
🎬
Two-speed production
Professional camera where we need polish. iPhone where we need personality. Both deliberate. Both brilliant.
🚁
Drone throughout
Haigh is stunning from altitude. Every drone shot is planned to add scale, drama and cinematic moments.
👪
Audience-first thinking
Each video is built around who it’s for. Families, locals, first-timers. Not just what the location looks like.
📅
Built for the long game
A content system, not a one-off batch. Refreshable every season by a team that already knows the site.
20+
Total deliverables
one campaign
4
Weeks of content
included free
2
Shoot formats
Pro + iPhone
Foot Golf at Haigh
Video 1 of 5
Foot Golf
03, The Videos
01
Foot Golf
Action-led 30-second Reel. Make people think they had no idea that was there and book before they finish watching. Drone overhead gives it scale and spectacle.
We will deliver sharper edits, better drone work and higher energy than the inspo. The bar is low and we will clear it easily.
Pro ShotDrone30-sec Reel
Watch Inspiration Video
Visitors Centre at Haigh
Video 2 of 5
Meet the
Makers
03, The Videos
02
Meet the Makers
Three short maker portraits at the Visitors Centre, one per product. Short interview cut with product close-ups. Personal over polished. Builds trust and celebrates local makers.
Original, intimate content. No direct comparison exists for this. The authenticity is exactly what it needs.
Pro Shot3 VideosBTS Feel
No inspo needed, this is original content unique to Haigh.
Adventure Golf at Haigh
Video 3 of 5
Adventure
Golf
03, The Videos
03
Adventure Golf
More produced, family-focused Reel. Drone overhead, fun on-course moments. The kind of content that makes families tag each other and book a visit.
The inspo is basic. We will bring proper production value, real drone work and a much tighter edit.
Pro ShotDroneFamily
Watch Inspiration Video
Play Area at Haigh
Video 4 of 5
The
Play Area
03, The Videos
04
The Play Area
Feel-good, family-led iPhone content. Kids having a brilliant time. Parents looking relieved. Makes Haigh the obvious choice for a family day out.
A big production would ruin this one. The iPhone style is exactly right for the authentic energy it needs.
iPhoneFamily
Watch Inspiration Video
Haigh Woodland Park
Video 5 of 5, Hero Piece
Come With Us
for a Day at Haigh
03, The Videos
05
Come With Us for a Day at Haigh
The hero piece. Day-in-the-life Reel hitting multiple attractions across the park. iPhone-style for authenticity, the video that earns the follows and the visits.
This anchors the whole campaign. We will plan the route and every moment carefully so it flows brilliantly.
iPhoneHero PieceFull Park
Watch Inspiration Video
03, Bonus Deliverables
And there’s more,
included free.
Your rate covers the 6 videos you asked for. Everything below comes on top at no extra cost, because we want this to be the start of something ongoing.
7
Haigh Experience
short Reels
10
Professionally composed
photo posts
4+
Drone locations
across the site
Things to Do at Haigh
iPhone landmark video hitting the key attractions. Quick-cut, shareable, discoverable. ↗ Inspo
The Haigh Experience
6–7 atmospheric Reels showing what it feels like to be at Haigh. Some iPhone, some drone. ↗ Inspo
The full picture
Everything you’re getting
One price. One campaign. Everything delivered.
5
Core Videos
pro + iPhone
TikTok
FB & IG
All content
optimised for
7
Haigh Experience
Reels (free)
10
Photo posts
ready to schedule
4+
Drone locations
across the site
4wk
Content calendar
included free
20+
Total pieces
of content.
One campaign.
2
Team members
active on
this project.
04, Drone Strategy
Where drone
adds the magic
Haigh is genuinely beautiful from altitude. Every aerial shot has a specific purpose. No gimmicks.
Foot Golf
Scale & spectacle
Wide shots showing the full course. Makes it look worth the journey.
Adventure Golf
Overhead reveal
Families love seeing the full layout. Removes uncertainty, builds excitement.
Haigh Experience
Parkland sweeps
The shot that makes someone stop scrolling and wonder where it is.
Photo Posts
Aerial stills
Outstanding for cover photos, event posts, and seasonal campaigns.
Licensed drone operator, all flights planned, safe, and legal.
GroundUp drone shot over Haigh Woodland Park
Shot by GroundUp Media
Haigh Woodland Park
from above
05, Content Calendar
A month of content,
ready to post.
Colour = content type
🎬 Pro Video 📱 iPhone Reel 📷 Photo Post 🚁 Drone Reel
Week 1
Mon
📱 iPhone Reel
Come With Us for a Day
Wed
📷 Photo Post
Play Area
Fri
🎬 Pro Video
Foot Golf Reel
Wknd
🚁 Drone Reel
Haigh Experience #1
Week 2
Mon
🎬 Pro Video
Meet the Makers #1
Wed
📷 Photo Post
Foot Golf Course
Fri
📱 iPhone Reel
Haigh Experience #2
Wknd
🎬 Pro Video
Adventure Golf Reel
Week 3
Mon
🎬 Pro Video
Meet the Makers #2
Wed
📱 iPhone Reel
Things to Do at Haigh
Fri
📷 Photo Post
Adventure Golf
Wknd
🚁 Drone Reel
Haigh Experience #3
Week 4
Mon
🎬 Pro Video
Meet the Makers #3
Wed
🚁 Drone Reel
Haigh Experience #4
Fri
📷 Photo Post
Makers & Visitors
Wknd
📱 iPhone Reel
Play Area Reel
The remaining Haigh Experience Reels and photo posts extend your content well beyond this window.
20+ pieces of content ready to post
Haigh Hall
End of
June.
That is the deadline. We will hit it.
06, Timeline
How we get there
Proposal approval, Week 1
Green light received, shoot dates confirmed and location access arranged with Haigh.
Pre-production, Week 2
Shot lists finalised, makers scheduled, drone plan confirmed and brief signed off with Lauren.
Shoot day(s), Weeks 3–4
Full-site shoot. Pro camera for Foot Golf, Makers, Adventure Golf. iPhone for the rest. Drone throughout.
Edit & review, Weeks 5–6
Edited and formatted for Facebook & Instagram. Review with Lauren. Amends included.
Final delivery, End of June 2026
All videos, photos, and content calendar delivered. Ready to post.
07, Investment
What it costs. What you get.
£1,150
1.5 days · no hidden extras
Full shoot day£750
Half day (edit + finishing)£400
Total£1,150
Rate covers 6 videos requested, everything below is free on top
5 core videos, Foot Golf, Meet the Makers ×3, Adventure Golf, Play Area, Come With Us✓ Included
Things to Do at Haigh video✓ Free
Haigh Experience, 6 to 7 short Reels✓ Free
10 professionally composed photo posts✓ Free
Drone footage across multiple locations✓ Free
4-week content calendar framework✓ Free
Files for Facebook & Instagram Reels✓ Included
One round of amends✓ Included
What £1,150 actually gets you
20+
pieces of
content
4wk
scheduled
content
Your rate covers the 6 videos you asked for. The drone, 10 photo posts, 7 Reels and the content calendar are all on top, completely free.
This is just the start
Long-term content partnership covering seasonal shoots, events and ongoing Reels.
GroundUp Sync™ keeps one unified brand voice across every channel.
A team that already knows Haigh and hits the ground running every time.
Our Work.
GroundUp Media
Featured: On Sonder Hill (Short Film)
Cinematic
Video Production · Storytelling through motion
01 / 09
Browse
08, Why GroundUp
We are not here to make videos. We are here to make Haigh busier.

GroundUp is a full-service marketing agency for businesses that want to build something real. We take the time to understand what makes a place worth talking about before we start making anything.

We do not do generic. Every piece of content is built around a specific audience, a specific moment and a specific outcome. The Haigh campaign is a set of videos that each work on their own and tell a bigger story together.

This proposal is priced to start a relationship. We would love to be the team keeping Haigh’s content moving all year.

Louie
Louie-Jay Oakley
Managing Director, GroundUp® Marketing & Media
Haigh Woodland Park
Haigh Woodland Park
× GroundUp®
Ready when you are
Let’s make Haigh’s content
simple, efficient and effective.
You should not have to worry about a single thing. Fill in the form, send it back, and we handle everything from here. You will know exactly what is happening, when it is happening, and what we need from you.
What happens after you sign off
1
We put together our pre-production plan. Shot lists, scheduling and a clear production brief so everyone knows the plan.
2
We send you a simple list of what we need from you. Things like logo assets, a family or two happy to be filmed, access to the locations and a point of contact on shoot day.
3
We confirm proposed filming dates with you and lock everything in so it fits around Haigh’s schedule, not the other way around.
4
We turn up, shoot everything and handle the edit. You review, give us your feedback and we deliver the final files ready to post.
Sign-Off Form

By downloading this document you confirm approval of the proposal and agree to the investment of £1,150 and end of June 2026 delivery. It will open in a new tab. Use File > Print > Save as PDF then email the PDF to hello@groundup-digital.com.